Topics: general management, leadership and strategy, marketing and sales, operations and innovation advanced marketing strategy deals with the challenges that executives face today and helps them to develop a meaningful understanding of markets, customers and prospects, and to use this knowledge to develop. Msc advanced marketing management lancaster university management school, ranked n°37 at eduniversal bests masters ranking. This is a report on advance marketing management a partial requirements of the course. The subject provides students with an advanced understanding of some fundamental and influential theories in marketing strategy and marketing management. The course is intellectually challenging and focused on developing the critical thinking and creative and collaborative skills necessary for a successful career in marketing management. This course provides students with an advanced understanding of the principles of marketing contact us for more appreciate the key issues in service businesses such as managing supply and demand, relationship management, and the overlap in marketing/operations/human resource systems have a detailed. You will receive advanced training in a number of transferable skills that today's employers are looking for in their new hires including creative problem solving, communications, decision-making, goal-setting and time management with a highly practical focus, you'll learn from a combination of real-world case studies and. Mk 4447 advanced marketing management and metrics – level 6 us credits: 3/0/3 uk credits:15 prerequisites: af 2006 financial accounting or af 2009 principles of accounting ma 2021 applied statistics mk 2050 principles of marketing or mk 2030 fundamentals of marketing mk 3131.
This advanced certificate enhances and develops the skills and knowledge gained at level 5 to work in the world of advertising, public relations and event management this course includes practical experience in these disciplines and includes many opportunities to network and liaise with industry. This course builds on the knowledge of marketing theory and practice gained in marketing management the course covers brand management and marketing strategy and is designed to develop students ability and thinking in the implementation and management of marketing from a business and. General management | 6,5 modules advanced marketing management | 3,5 modules successful marketing is the result of careful market analysis, profound customer insights, well planned strategies and its execution with state of the art marketing tools and techniques challenged by dramatic shifts in a more and more.
This advanced course provides students with a deep understanding of the integration of all marketing functions, practices and theories in order to address strategic problems and challenges case studies, class discussions and small group projects with external clients allow students to apply their theoretical knowledge,. Learn advanced marketing management strategies that will keep your organization on the cutting edge and how to implement those tactics successfully.
School of marketing and international business mark401 advanced marketing management trimester one 2007 course outline contact details the course coordinator is: ashish sinha (rh 1103, ph: 463 6953) email : [email protected] other staff within the school will also. This course seeks to provide you with an understanding of, and experience in, the application of selected marketing concepts in doing so, you will gain skills related to the use of analytical tools in marketing management and their application and limitations in commercial settings further, you will gain skills in developing. Subject: advanced marketing management credits: 4 syllabus concepts of marketing management: definition and concepts: definitions of marketing, scope of marketing core marketing concepts: concept of demand and supply transaction major marketing management philosophy social marketing. ______ third year b b a examination march / april – 2003 advanced marketing management time : 3 hours] [total marks : 70 instructions : (1) all questions are compulsory (2) all questions carry equal marks 1 (a) define branding and explain its functions 7 (b) explain the concepts of product line and product mix 7.
Survey your public and find out how surveys increase the effectiveness of your marketing effectively write an ad attract 20-30 new customers a month who are willing to pay for needed repairs create successful marketing campaigns increase sales during slow months create ads that have instant attraction control your. Introduction to advanced marketing management topics through the application of various decision -making models and selected computer routines to such market problems as advertising budget, media planning, sales force allocation and pricing marketing requirements of different organizations importance of service.
Aa 2017/2018 advanced marketing management 01 communication to students 02 teaching team 03 course program – timeline and planning 04 teaching materials – lectures 05 teaching materials – mandatory readings 06 additional (non mandatory) readings 07 reference books 08 final thesis. Marketing is the link between the producer of a product and the customer and includes research, strategic planning, product development and management, pricing, distribution, consumer behaviour and bachelor of commerce (bcom) majoring in marketing management mart 462 advanced marketing analysis. The advanced marketing management msc is focused on providing you with the opportunity to develop the skills and knowledge you need to further develop your career in marketing management bringing together leading-edge theory and a unique perspective on the practice of marketing management, the programme. With a degree or relevant work experience you could enhance your resume with the advanced marketing concepts and techniques taught in seneca's marketing management graduate certificate program during this 28-week intensive program you will gain skills and knowledge in several key areas including: marketing.